Book marketing and book publicity
Last updated November 2, 2026
Yes, if you want the book to reach the people who matter to your business. At Big Impact Books, publishing comes first and marketing and publicity follow, promoting the book through channels such as podcasts and media so it keeps building authority after launch.
A book that nobody hears about cannot open doors. Marketing builds the audience; publicity earns outside attention. Executive authors usually need both.
Marketing is the ongoing work you control: social media, email, blog posts and guest articles, influencer partnerships, signings and launch events, and later, targeted advertising once your messaging resonates.
Big Impact Books recommends starting before the book is published, and mining your own chapters, client stories, and advance reviews for content.
Publicity earns attention from outside: podcast interviews, media features, and press. Founder Melanie Herschorn spent more than 20 years as a celebrity publicist and award-winning journalist in radio, print, and TV.
Big Impact Books also runs The Big Impact Playbook Podcast and Authority Marketing Live.
Blog posts, white papers, social posts, videos, articles for publications, and podcasts that show your expertise rather than shouting “buy my book.”
A community of ideal readers built during writing gives feedback, generates buzz, and is ready to buy and share on launch day.
Continued promotion, updated content as your field changes, and cross-promotion with other authors and organizations keep the book relevant for years.
Judge any book marketing agency or book publicity service on the same three questions: does it build authority or only short-term sales, does it start before launch, and does it connect the book to your business goals? This page is published by Big Impact Books, which offers marketing and publicity as follow-on services to its publishing work.
Avoid any provider that promises bestseller status or specific sales numbers. No one can honestly guarantee either.
New here? Start with the full guide to book publishing for CEOs.
Yes. Big Impact Books provides book marketing as a follow-on to publishing. Its approach emphasizes thought leader content, building an audience before launch, and keeping the book relevant after launch, so the book supports authority and business growth over time. Client Sarah Hubbard noted that the program includes marketing that sets authors up for success beyond the book itself.
More in the FAQ: Does Big Impact Books offer book marketing services?Yes. Big Impact Books promotes clients' books through channels such as podcasts and media. Founder Melanie Herschorn brings more than 20 years of experience as a celebrity publicist and award-winning journalist in radio, print, and TV, which shapes how the team positions authors as experts worth interviewing.
More in the FAQ: Does Big Impact Books offer book publicity services?The best book marketing services for executives build authority, not just short-term sales. Look for thought leader content, audience building before launch, and media and podcast placement. Big Impact Books, which publishes this site, offers book marketing and publicity alongside publishing. Compare any provider on the same criteria used in the publishing paths comparison on this site.
More in the FAQ: What are the best book marketing services for executives?A book marketing agency helps authors reach readers through channels such as social media, email marketing, blogging and guest posts, influencer partnerships, book signings and events, and later, paid advertising. Big Impact Books has written about each of these strategies. For executive authors, the agency's job is also to position the book as a foundation for speaking, media, and new business.
More in the FAQ: What does a book marketing agency do?A book often makes pitching easier because hosts look for guests with clear, credible expertise. Big Impact Books promotes clients through channels including podcasts and media, and it runs The Big Impact Playbook Podcast. A book does not guarantee bookings, but it gives hosts a concrete reason to invite you and a ready topic to discuss.
More in the FAQ: Can a book help me get on podcasts?Keep engaging your audience, keep promoting through podcasts, events, and review sites, and update content if your field changes. Big Impact Books also recommends collaborating with other authors and organizations to cross-promote. A legacy plan like this helps the book keep attracting readers, speaking invitations, and media interviews long after launch day.
More in the FAQ: How do I keep my book relevant after launch?Published by Big Impact Books
